How it works?

Video Distribution

Your video will be delivered alongside your brand's name, a title and a description to catch user's attention from the 1st second and make sure he knows what to expect in your video. To drive interaction and traffic to your website, there is also a clear call-to-action that you can customise to best fit what your landing page is about.

The video starts playing automatically as soon as it is viewable on the user's screen with sound off. As soon as 50% of the video is not on the screen, the video pauses and we will only charge you for a view whenever at least 3 seconds of the video has been played. See our Pay-per-view feature for more details.

The format is particularly designed to best integrate each website natively in order to drive engagement on long-form videos and achieve high completion rates.

Here is an example of the video format:

Podcast Distribution

  • Your podcast is delivered alongside your brand name, a title, a description of the content and an image to catch users’ attention and make sure they know what to expect from your podcast. 
  • Call to action: A subscribe and share button linking to your podcast service providers such as Spotify, Patreon or Apple Podcasts drives increased subscription and reach
  • Pay per Play: the podcast only starts once a user has clicked and we will only charge you for plays
  • Native look and feel: drives engagement with podcast and helps to achieve high play rates.

With C WIRE, you only pay when your podcast has been played. The product  is built to ensure that it is as closely aligned with your engagement and reach goals as possible.

This means that if the user does not click-to-play your podcast, you won’t pay anything. 

Through our platform controls, delivery of your podcasts will never go over the budget that you have defined. You remain in full control of your media  investment.

Here is an example of the podcast format:

Post Distribution

  • Your blog post is delivered as a teaser alongside your brand name, a title, a description of the content and an image to catch users’ attention and make sure they know what to expect when clicking-through
  • Call to action: A clear call-to-action button drives traffic through to your blog or other content / themed area.
  • Native look and feel: drives engagement with your teaser and helps to achieve high engagement and time on site discovering your other content

With C WIRE, you only pay when your teaser has been clicked. Our product is designed to help you achieve your content reach and engagement goals

If a user does not click to engage with your content, you don't pay anything. 

Through our platform controls, delivery of your content will never go over the budget that you have defined.  You remain in full control of your media investment.

Benefits

  • Guaranteed viewability
  • Natively integrated on the websites
  • Pricing model adapted to your content marketing goals